STEVE MADDEN

Managed all Steve Madden social channels as follows: Instagram, TikTok, Twitter, YouTube, Facebook, Pinterest, Threads, Snapchat. Created and curated content for various social media platforms. Created monthly schedule for content deployment, with copy. Monitored accounts, responding to comments and messages in a timely manner. Utilized analytics tools to track and measure the success of campaigns and initiatives. Developed and fostered relationships with influencers and content creators. Implemented social media strategies to increase brand awareness and drive engagement.
Instagram: Created and scheduled content, complete with unique copy. Determined best practices on all channels. Monitored tagged posts and stories. Sourced, collected, presented UGC. Instagram Stories: Created a schedule, aligning with email, website, and pop culture. Brainstormed stories and plan designs. Used Adobe Creative Cloud to create and execute unique, branded content. Monitored tagged stories, reposting which felt most impactful. Developed and created multiple story series to increase engagement. TikTok: Created a schedule for TikTok posts. Shot, edited, and executed content. Facebook/ Pinterest/ Youtube: Scheduled posts/copy.
Source and schedule visual content: Received approvals + retouched content. Worked with influencer team to source best content creators. Events/On Set: Prepared ready content from IRL events as needed. Shot/created content for social platforms - BTS. Community Management: All Channels. Replied to comments and DM’s. Monitored posts for negative comments and spam. Provided agenda for team weekly meetings. Assisted the department with tasks as needed. Strategy: Researched new social ideas. Provided recommendations of influencers and content creators. Researched new events/digital partnerships. Worked closely with e-com team for cohesive marketing. Proficient with in-app analytics and reporting. Provided weekly analytic reporting recaps to be shared with the company, and led presentation of analytics during company wide meetings. Generated and brainstormed ideas with the rest of the brand team. Wrote copy in brand voice that connected with audience. Established open channels for customer feedback. Stayed current on all trend analysis, as well as social platform updates and news.

Blondo: Managed Instagram for Blondo Waterproof: scheduled, planned, wrote copy, and executed monthly schedule for content deployment.