Social Media Manager

Steve Madden | December 2022 - March 2024

Manage social accounts as follows: Instagram, TikTok, Twitter, YouTube, Facebook, Pinterest, Threads, Snapchat. Operate accounts, prepare and create content for channels, determine best practices, schedule, plan, and execute for content deployment. Utlize Adobe platforms to create unique, branded social content. Write copy that connects with audience. Work with influencer marketing team to source best content creators and deliverables. Collaborate on campaigns + lead social initiatives. Prepare ready content from events as needed. Community management on all channels. Provide weekly reporting recaps and lead presentation of analytics to whole company. Proficient in analytics and reporting. Research new social ideas and events/digital partnerships. Work with e-com team for cohesive marketing. Stay current on all social platform updates and news.

Social Media Assistant

Steve Madden | July 2022 - December 2022

Content Procurement and Posting: managed TikTok and Pinterest channels. Sourced and scheduled visual content. Received approvals, retouching, and influencer content and uploaded to Dash Hudson. Prepared posting ready content from IRL events as needed. Shot/created content for social platforms- on set, events, etc. Community Management: managed all social channels. Replied to comments and DM’s. Monitored posts for negative comments and spam. Provided agenda for social team weekly meetings. Assisted the department with tasks as needed. Overall: generated and brainstormed ideas with Brand team. Stayed current on all social platform updates and news. Comfortable with in-app analytics and reporting.

PR & Marketing Manager

NTK NYC | November 2021 - May 2022

Served as second in command to founder + designer, Niki Korman. In charge of all creative aspects of the brand; social media, branding, influencer relations, marketing, styling, content creation, production, campaigns, as well as research, outreach, metrics. Planned social calendar and ran all social channels, ie. Instagram (posts/stories), TikTok, Pinterest, Twitter. Created custom + unique content; graphics, photo, video, written. Created and managed weekly email newsletters. Ensured quality of content- visually appealing/consistent with brand aesthetic and image. Assisted in photo shoots; styling, creative direction, photo + video content. Responsible for influencer and media outreach- research, creating media lists, direct communication with influencers, models, editors, buyers. Researched, identified, and employed niche content creators to improve brand awareness, increase traffic, and drive messages to brands' target audiences. Competitor analysis to improve brand. Assisted in production of NFT’s: styling, design, + promotion. Involved in product production: development, design, fabrics, fittings, manufacturing, etc.

Freelance Content Creator

Trish McEvoy | June 2021 - Present

Style, edit, and create engaging, unique editorial style photo and video content showcasing new product tor social and digital platforms such as Instagram and TikTok. Utilize Adobe Premiere Pro to edit and prepare Trish and Tell video series for Instagram TV.

Creator/Influencer

Amazon Influencer Program | July 2021 - Present

Create content and provide recommendations to inspire audience via social platforms. Sort product into idea lists for an organized, on-demand and personalized shopping experience. Drive sales through TikTok videos and Instagram posts, curated to target audience.

Streamer/Creator

Verishop Livestream Program | June 2021 - September 2021

Part of Verishop Livestream Shopping launch. Hosted livestreams within the app to connect shoppers with new brands and products. Styled and showcased product and engaged with audience to craft a seamless lifestyle shopping experience. Created content to promote to social audience.

Freelance Content Creator

Amanda Uprichard | June 2021 - September 2021

Worked with Amanda and social team to brainstorm visual marketing strategies to be used on the company's social platforms, ie. Instagram and TikTok. Conceptualized, styled, and photographed product as flat lays or on rack and utilized Adobe Photoshop and Lightroom to edit content. Filmed and edited short form videos, styling & promoting product tor campaigns such as Pride Month.

Creative Intern

Fleur Du Mal | April 2021 - August 2021

Worked alongside the social team. Assisted in photoshoots, production, campaigns, social/digital media, influencer relations, photography, and content creation for the luxury lingerie company. Sourced influencers partnerships, as well as UGC to showcase on social or in campaigns. Analyzed and compiled competitor research. Prepped for and assisted in the styling and behind the scenes tor studio and on-location shoots. Responsible for maintaining Curalate to make sure the back end of social was updated and up to par.

Freelance Digital Designer & Creative Director

Fahey Fine Jewelry | September 2020 - July 2021

Led visual and digital rebrand. Designed a custom e-commerce luxury jewelry website on Shopify, from brainstorming to final execution. Staged, photographed, and edited the content tor product shots and editorial use. Continue to create content tor FF's social channels, using Adobe Creative suite to ensure target digital presence.

Freelance Web Designer & Social Media Coordinator

Clarity Home Interiors | August 2020 - May 2021

Successfully designed and produced a new website on Squarespace for the interior designer. Implemented a fresh, updated style for notable digital presence. Utilized Adobe Creative Suite to customize all aspects of the project from layout to composition, color, typography, and graphics. Developed a social media strategy. Worked in Adobe Creative Suite and Planoly to organize, plan, and create social content tor social and digital platforms.

Freelance Designer & Content Creator

Amy Palmer Media | October 2020 - March 2021

Assisted Amy in running, maintaining, and curating social channels for Breast Cancer Alliance. Developed custom in feed and story content for client social channels using Adobe Creative Suite. Handled all composition, color, illustration, typography, and branding for client social media. Created media decks, storyboards, and professional presentations for clients such as Nerf, Hasbro, and RAM Truck.

Digital Media Director

Above and Beyond | October 2018 - Present

Developed a custom website from concept to final product to ensure notable web presence for the move management company. Worked closely with founders, utilizing Adobe Creative Suite, to create a logo, business cards, and newsletters using unique marketing concepts. Developed and run the company's social media, implementing development strategies to drive brand awareness and gain exposure

Graphic Designer/Content Creator

Alpha Chapter of Alpha Phi | January 2018 - February 2020

Collaborated with directors of recruitment and marketing marketing to conceptualize social media marketing strategies for formal recruitment. Utilized Adobe Creative Suite to design and produce a variety of unique graphics and multimedia social media promotions for the Alpha Chapter of Alpha Phi from animated Instagram stories to Facebook cover photos.

Creative Director

University Girl | Magazine August 2019 - May 2020

Worked closely with editor-in-chief to construct the magazine’s creative layout to produce a visually stunning, cohesive publication. Managed all digital platforms such as web and Instagram, as well as implemented social media strategies and produced relevant content to reach our target audience. Planned and directed photoshoots, as well as created mood/inspiration boards with stylists. Led graphic design, providing feedback and overseeing aesthetic.

Strategic Communications & Public Relations Intern

imre | May 2019 - August 2019

Worked on Fortune 500 brands across consumer healthcare divisions, including Dickies, John Deere, Major League Soccer, PepsiCo, and Under Armour, among others. Supported integrated communications, developing media lists and influencer databases to conducting media mailers and drafting press materials (e.g. fact sheets, media pitches, press reports). Attended all-agency meetings, LABs to learn more about modern PR, digital marketing analytics, tools and integration with UX/experience in today's evolving landscape. Researched across media, influencers, and niche trades tor new business as well as existing book of business.

Public Relations & Events Intern

Sharp Communications | May 2018 - August 2018

Worked in a fast-paced, dynamic environment alongside the public relations and events teams. Created targeted media lists for broadcast, web, and print outlets, as well as digital influencers, for brands such as Angry Orchards and Hi-Chew Participated in brainstorming sessions to develop strategic and creative thinking for clients and contributed to the creation of marketing and media plans that met client objectives.

Education

S.I Newhouse School of Public Communications; Syracuse University

Bachelor of Science: Magazine, May 2020

GPA 3.6, Cum Laude


Skills


Adobe Creative Suite Instagram Sewing Squarespace

Adobe Photoshop TikTok Fabrics Shopify

Adobe Indesign Twitter Styling Curalate

Adobe Illustrator Pinterest Graphics Cision

Adobe Premiere Facebook Photography Metrics

Adobe Lightroom Procreate Branding Writing