NTK NYC

Served as second in command to founder + designer, Niki Korman. In charge of all creative aspects of the brand; social media, branding, influencer relations, marketing, styling, content creation, production, campaigns, as well as research, outreach, metrics. Planned social calendar and ran all social channels, ie. Instagram (posts/stories), TikTok, Pinterest, Twitter. Created custom + unique content; graphics, photo, video, written. Created and managed weekly email newsletters. Ensured quality of content- visually appealing/consistent with brand aesthetic and image. Assisted in photo shoots; styling, creative direction, photo + video content. Responsible for influencer and media outreach- research, creating media lists, direct communication with influencers, models, editors, buyers. Researched, identified, and employed niche content creators to improve brand awareness, increase traffic, and drive messages to brands' target audiences. Competitor analysis to improve brand. Assisted in production of NFT’s: styling, design, + promotion. Involved in product production: development, design, fabrics, fittings, manufacturing, etc.